Who We Are

Photo by Nicolaj Koraus Photography for Playboy, March 2025

Two Families from different parts of the world who met in a small village in Northern Sweden.

A shared dream brought them together.

Our Mission

Northern Sweden is known as “Europe’s last wilderness”. Our mission is to share this beautiful wilderness with you so that you can discover what makes Northern Sweden such a special place. When you leave we hope it is with many wonderful memories and the plan to return to us again.

Meet the Team

  • A man in an orange winter jacket and gray hat standing beside a snowmobile in a snowy forest with reindeer and wolves in the background.

    Ken Hick

    America

  • Man in winter clothing holding a large, ice-covered fish in a snowy landscape.

    Johan Håll

    Sweden

  • A person in winter gear with goggles, red gloves, and a red and green jacket smiling while holding a black and white dog on a snowy landscape with trees in the background.

    Sonya Elnaschie

    England

  • A young woman with blonde, wavy hair wearing a black coat and a large red scarf outdoors in a snowy landscape

    Karin Håll

    Sweden